Sugandh

Sugandh, meaning “fragrance” in Sanskrit, is a personal exploration of my cultural roots. Inspired by flowers like gulaab, mogra, genda, the project takes shape as a line of body butters and perfumes rooted in Indian tradition. The packaging draws from Madhubani and Gond art, reinterpreted in a way that feels contemporary yet respectful. Through Sugandh, I bring together nature, art, and design as a quiet tribute to my heritage.

Brand Identity

Graphic Design

Logo Design

Packaging

Illustration

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